Commercial and Retail Marketing and Demographic Applications

Did you know that 85% of information collected for businesses is in some way related to location? Did you know that the location of a business’ customers in relation to their store is one of the most important pieces of information a business can have?

GIS can show businesses where their customers are located in relation to their store or office and identify primary, secondary and tertiary trade areas. This information can be used to increase market penetration, locate your existing customers, and find new ones. GIS Solutions Inc. in association with the Business Advisory Team provide the following services:

  • Customer Location Mapping
  • Trade Area Mapping
  • Drive Time Analysis
  • Customer Prospecting Analysis
  • Site Analysis

Market Mapping

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To enable a more precise approach to attracting new customers and servicing their current clientele, a Vancouver Island retail store chose to have their business customer database analyzed spatially and demographically with market mapping and analysis using GIS. The results provided them with maps and information that will be used for precision marketing to assist them in gaining a better understanding of their current trade area and existing customers, identifying new opportunities and to be able to target future clients in a more direct and focused manner as opposed to a more traditional blanketed approach.